FAQ

Frequently asked questions and answers

Answers are grouped by service line so you can check the original service-page wording and approval boundaries behind each one.

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How does organisational memory work?

These questions explain how organisational memory and approved context are handled.

Can conversations and documents become organisational memory?

swarm-brain organises client-approved conversations, decisions, and documents into shared context that role-based AI can carry forward. For each engagement, we agree the access boundary, retention and deletion rules, and the actions people must approve. It does not automatically store public-site material or act without approval.

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What can you hand over for site operations and AI visibility?

These questions explain how site operations and search and AI visibility follow an approval flow.

Does swarm-connect handle local listings or store registration?

swarm-connect does not manage map listings, reviews, or shop registration. Its AI and search visibility checks cover consistency between public web and business information, and whether search and answer engines can read the site structure. Visibility or recommendations are not guaranteed; changes go through preview and approval.

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What is GEO, and what does swarm-connect improve?

GEO (Generative Engine Optimisation) improves content and structure so AI answer engines can understand and cite web information. SEO helps people discover a site in search results; GEO addresses understanding and citation in generated answers. swarm-connect checks public site content alongside search and AI observations, applies only approved changes, and does not guarantee visibility or recommendations.

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Can I update my site myself or ask swarm-connect to do it?

swarm-connect handles site changes through request, preview, approval, and application. If you choose an admin interface (CMS), you can manage content within the agreed permissions. For delegated work, AI prepares drafts for human review; integrations and permissions are agreed in a meeting.

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What should we check when a new site gets no enquiries?

swarm-connect checks conversion rates, calls to action (CTA), enquiry forms, and measurement when a site receives few enquiries. It clarifies the message, enquiry journey, and searchable content so visitors can understand the service and take the next step. It does not guarantee traffic or enquiries; priorities depend on the sector and the existing site.

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Why do site prices vary?

These questions explain how operating scope and conditions shape the price.

Why do website quotes differ so much between providers?

swarm-connect website build costs and quotes depend on features, integrations, prepared content, and operations and security scope. The public pricing table lists a base setup fee of ₩1.8M and 14 separate setup options. Source code and data remain the client’s property; transfer scope and account access are checked together. The actual build, maintenance scope, and costs are agreed in a meeting.

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Questions to answer before an AI transformation

These questions explain where to start with AI transformation and agent organisation design.

How do we choose work to automate with AI first?

swarm-consulting starts with repeatable work whose output criteria can be defined. It reviews frequency, inputs, exceptions, and approval points alongside the current workflow. A small pilot scope and human responsibilities are agreed first.

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Why do teams stop using AI tools they bought?

When AI tools are not being used, swarm-consulting checks whether workflow owners and approval paths have been defined. Adoption can stall if it is unclear who reviews outputs or how to recover from failure. Roles, criteria, and operating responsibilities come before tool connections.

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What effect can AI consulting realistically have?

swarm-consulting helps assess the effect of AI consulting through small pilots and operating criteria informed by workflow diagnosis. It does not promise company-wide automation in one step: testable work and human approval points are defined, and learning informs the next stage. The scale of any benefit depends on the work and organisation.

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Should we hire someone or try AI first?

swarm-consulting considers AI pilots first for work centred on repetitive volume and consistent rules, and hiring first where accountability, relationships, or high-risk judgement are central. It does not recommend one option universally; exceptions, ownership, and face-to-face collaboration are assessed together to divide AI and human roles.

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How is AI transformation consulting priced?

swarm-consulting does not publish a fixed price for AX (AI transformation) consulting. A tailored quote depends on the number and complexity of workflows, systems to integrate, data and security scope, and pilot and operations design. Scope is agreed in a meeting before costs are provided.

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What work can AI agents actually take on?

Swarmphony describes content drafts, search checks, reporting, and backups as candidate AI agent work with defined scope and human approval. Its own site uses approval-based content, search, reporting, and backup workflows; it does not present unverified client cases or performance figures. Feasibility is designed together after reviewing the work and access permissions.

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What does AI agent organisation design consulting include?

swarm-consulting's AI agent organisation design is not just model selection; it sets roles, collaboration, approvals, and failure recovery as an operating model. We define ownership by workflow, hand-off rules between agents, and the points where people intervene. The rollout is staged around the existing systems and organisation.

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