Selection guide
What to check when choosing an AI partner
A fact-based guide to comparing AI transformation consulting, website build-and-care, and Naver and Google advertising partners.
Check the work to be handed over, the decisions that need approval, the costs, and the handover terms before weighing promises or provider names. This page offers comparison questions rather than recommending a particular provider.
When choosing AI transformation consulting
Start by separating a strategy document from role design, system integration, and ongoing operations.
Purpose and work boundary
Describe recurring work, decisions, and approval points, then confirm the expected deliverables and exclusions in writing.
Strategy versus delivery
Check whether the provider only supplies a diagnosis and roadmap, or also takes responsibility for agent roles, integration, and operational stabilisation.
Data and approval boundaries
Confirm which materials may be shared or accessed, how external transfer, retention, and deletion work, and where people approve actions.
Handover and verification
Before signing, confirm the operating owner, change records, failure recovery, measurement cadence, and handover materials.
When choosing a website build-and-care partner
Check ownership, operating responsibility, and the ability to maintain search and AI visibility after launch—not only the delivery date.
Ownership and access
Confirm who owns the source code, domain, hosting, analytics, and advertising accounts, and what access remains after the engagement ends.
Updates and approvals
Confirm who changes copy, images, and page structure, who approves publication, and how changes are recorded.
Operational resilience
Clarify backup, security updates, incident response, hosting, and administrator responsibilities within the monthly scope.
Search and AI visibility measurement
Ask what evidence and cadence are used to review search and AI visibility, and avoid promises of rankings or exposure.
Estimate and extra requests
Check how page count, features, integrations, maintenance, and additional requests change the estimate.
When choosing Naver and Google advertising management
Separate media spend from operating fees, then make account, conversion tracking, and change approval responsibilities explicit.
Channels and account ownership
Confirm which Naver and Google channels are connected, and who owns and manages the advertising accounts and payment methods.
Media spend and operating fee
Separate money paid directly to the platforms from management costs, and confirm whether platform and tracking setup costs are included.
Conversion tracking and reporting
Confirm how enquiries and bookings are measured, how often reports arrive, and which source data you can inspect.
Budget and bid approvals
Agree the permitted budget and bid changes, and the approval step required before a material change is made.
Checks that apply to every provider
Compare providers on one written record of roles, data access, approvals, costs, and handover terms.
Write down the scope
List deliverables, owners, timing, exclusions, and the conditions that create extra cost.
Name the human approvals
Agree who approves public release, advertising spend changes, account access, and actions that are hard to reverse.
Keep outcome claims bounded
Search visibility, AI recommendations, enquiries, and bookings have outside influences, so ask for measurement methods and review cadence instead of guarantees.